Summary of Course Content and Activities
Students examine fundamental ideas about buying and selling, business, brands, trends, stores, and how this integrates with personal life. Retail marketing is the link between business and consumer. The customer is seen as an integral partner in business. Study includes the four Ps of marketing: price, product, place, and promotion. Students will analyze how each of these factors affects retail and merchandising.
Materials and Resources
Provided by NSA
- Provided Online
Forecasted amount of time required to complete the course.
- 20-25 hours.
Description of student evaluations.
- There are 4 training rooms (modules) to be completed with a total of 8 assignments and a final business plan project.